David Cameron’s speech this afternoon left us all in no doubt that the Conservatives are confident about a win at the next General Election.
So confident, that already I’ve heard him referred to as ‘the next Prime Minister’ in several blogs.
But the margins aren’t that different and we’ve seen bigger turnarounds before. Party chairman Eric Pickles himself told the conference just a few days ago that, “it’s not in the bag yet”, or words to that effect. He was right.
We were all confident of Hillary Clinton’s victory for months, but it turned in the favour of Barack Obama. Why? Well, he was speaking to voters in a different way. He was engaging them individually through social media, giving them the power to spread the word and allowing everyone to get involved on the issues that mattered to them (instead of just those who’d signed up for coffee mornings and leafletting).
The Conservatives need to address this now. More precisely, MPs and PPCs need to address this now. Candidates need to get on Twitter, Facebook (if not already) and make sure their presence on the web ties everything together.
This video, about social media websites for Conservatives, neatly explains it all…



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