The last few months have been the busiest in my career’s history, I suspect.
With more client day-visits than ever before, an unplanned trip abroad and existing projects left, right and centre, every evening and weekend has been swallowed up with work, without exception.
Not that I’m alone – or for that matter, complaining. It’s nice to be busy and I’m sure my life would be a walk in the park for many. But I haven’t contributed to this blog in a month and daily visitor numbers to it have dropped off by about 40%.
And that begs a question – should those of us working in online marketing prioritise our own online marketing? Traditional wisdom says no, but then for those who write blogs and web content for a living, our personal web presence is our shop window. Would the sales girl at the makeup counter in a department store ever consider coming into work with any makeup on?
I’d recommend that a blog is updated at least twice a week. But I can’t even manage that myself. Something’s got to give. I suspect it will be sleep.
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